Case Study: Findity unifies its brand and clarifies its market position with Sköna

Findity unifies two brands into one with Sköna for global expansion

Findity, a Swedish expense management platform, faced a challenge as it was operating with two separate brands: its core Findity white-label software and a standalone product called Companyexpense. This dual-brand strategy was an impediment to their international expansion goals. The vendor, Sköna, was engaged to help unify these brands under a single identity and develop a coherent strategy.

Sköna's solution involved conducting workshops with Findity's leadership to create one unified brand under the Findity name. They developed a new messaging strategy and a logo inspired by Nordic runes, alongside a modern visual identity. The impact was significant, as the new brand provided clarity, allowing Findity to stand out in a crowded market, better communicate its product benefits, and project a warm, knowledgeable personality with total confidence.

Findity