Case Study: Extreme Networks builds a future-ready brand with Sköna

Extreme Networks builds a future-ready brand with Sköna to boost brand awareness, web traffic, and lead gen

Extreme Networks, a leading provider of AI-native cloud networking solutions, needed a modern and scalable brand that reflected its cutting-edge ethos. The customer engaged the vendor Sköna to undertake a comprehensive brand refresh, which included services like brand positioning, visual system development, and motion design to better communicate its market value.

Sköna developed a dynamic brand system rooted in the concept of immersive connection, centering on a network graphic that personifies Extreme's adaptive and secure approach. The results provided a future-ready brand that served as an internal rallying point and enabled scalable, consistent marketing. The client anticipated the new brand would increase brand awareness, web traffic, and lead generation.

Extreme Networks