Case Study: Delinea achieves 27M impressions and stronger brand presence with Sköna's bold cybersecurity campaign

Delinea drives 27M impressions with Sköna

Delinea, a leader in identity cybersecurity, needed a new brand campaign to reflect its expanded product features and updated messaging for the evolving AI landscape. They partnered with the creative vendor Sköna to develop this campaign platform.

Sköna developed the "We're On It" campaign, positioning Delinea as a vigilant guardian that secures all identities. The creative work included a launch video, landing page, and paid media. This solution had a significant measurable impact, with the launch video generating 27 million impressions and doubling both website conversion rates and traffic. The campaign platform also became a company-wide ethos for Delinea.

Delinea