Case Study: Coinme builds brand awareness with Sköna

Coinme reaches over 573,000 viewers with Sköna's Cash to Crypto campaign

Coinme, a cryptocurrency cash exchange, partnered with the creative agency Sköna to build public trust and recognition. Their challenge was to overcome stigmas and become a household name by promoting how their service, available at thousands of Coinstar and MoneyGram locations, is for everyone.

Sköna developed a high-tempo video campaign titled "Cash to Crypto" that used thumb-stopping design and snappy motion to highlight Coinme's key differentiator: instant access. The solution successfully reached over 573,000 viewers, effectively engaging the audience and sharing the ease and proximity of the service.

Coinme