Case Study: Alteryx Humanizes Analytics and Drives Brand Awareness with Sköna

Alteryx boosts brand awareness and hits 1.7 million video views with Sköna

Sköna partnered with Alteryx, a company that empowers analytics automation. The challenge was that Alteryx had shifted its focus to a more corporate message for the C-Suite, losing its unique personality and connection with business users. They needed to recalibrate their brand to better message business outcomes and shift focus back to their core audience.

Sköna developed the "Analytics for All" campaign platform to humanize the brand. The solution used a more ebullient expression, a human-centric font, and candid imagery of real people to showcase tangible business improvements. The campaign was a significant driver of brand awareness, with the brand video receiving over 1.7 million views. It helped reposition Alteryx and contributed to their 33% year-over-year growth in Q1 2022.

Alteryx