Case Study: Lane Health achieves 45-50% portfolio resolution with Skit.ai

Lane Health resolves 45-50% of portfolio with Skit in 4 months

Lane Health, a medical financing company, faced the risk of having to sell its underperforming medical credit card portfolio. The company lacked in-house expertise and a structured framework for multi-channel debt collection, especially for borrowers who were often mid-treatment or recovering from surgery. After evaluating several vendors, they selected Skit.ai for its AI-driven debt collection platform to operationalize a compassionate and effective recovery strategy.

Skit.ai implemented an empathy-first, multi-channel solution that included a digital nudge strategy with pre-notification emails, outreach timed to borrower payment cycles, and a newly designed tiered settlement framework. This approach resulted in $142,000 collected, a 51.1% promise-to-pay rate, and 98% account coverage. Skit.ai's efforts generated a 5x return on investment for Lane Health, successfully turning around a portfolio that was previously considered nearly unrecoverable.

Lane Health