Case Study: Bricoman boosts customer experience innovation with Skipso

Bricoman generates hundreds of ideas and attracts 80 startups with Skipso

Bricoman, a leading retailer, sought to improve customer experience and loyalty by running a multi-phase idea generation program. Their challenge was to source and evaluate ideas from both employees and external startups. To facilitate this, they chose Skipso as their innovation management software provider, utilizing its Open Calls & Challenges and Idea Management products.

Using Skipso's highly customizable platform, Bricoman built a branded portal for submissions and a tailored evaluation workflow. The results were highly successful; the company obtained hundreds of valuable ideas from employees and received around 80 submissions from startups. Bricoman partnered with the most innovative startup to develop solutions, achieving its core goal of improving the consumer experience.

Bricoman