Case Study: Silk & Lace Boudoir Books 80% of Paying Clients with Skipio

How Silk & Lace Boudoir Uses Skipio to Book 80% of Paying Clients

Silk & Lace Boudoir, a Washington DC photography studio owned by Cynthia Loaiza, needed a better way to manage lead follow-up and avoid missing potential bookings. Before using Skipio, the team spent hours on manual texting, emails, and phone calls, which created follow-up errors and wasted time on unqualified leads.

Skipio solved this by connecting the studio’s ads and forms through Zapier and enrolling new leads into automated drip campaigns that quickly sent a confirmation text, followed by a landing page link with more details. This streamlined qualification and booking, kept the team from overwhelming leads too early, and helped generate strong results: Cynthia said 70–80% of paying clients come through Skipio, saving hours each week and making follow-up far more consistent.

Silk & Lace Boudoir

Cynthia Loaiza

Photography Studio Owner