Case Study: The Domani Group strengthens funeral home aftercare with Skipio

How Scheduled Outreach Is Key to Effective Aftercare

The Domani Group, through its Domanicare aftercare program for funeral homes, needed a better way to stay connected with grieving families in a personal, timely way. Using Skipio’s texting platform, they aimed to make relationship-building and follow-up more consistent without relying on staff being available to answer calls or send manual outreach.

Skipio’s message scheduling and Message Library features let The Domani Group automate customized texts on key dates like birthdays, holidays, and anniversaries, while keeping each message aligned with the funeral home’s brand and voice. The result was stronger family relationships, higher review response rates, and continued relevance with families over time; the case study also notes that 95% of their communication is text and that, without Skipio, they “would be lost.”

The Domani Group

Jon Lefrandt

The Domani Group