Case Study: Wellbel preserves full subscriber history and speeds retention insights with Skio and HAM

Wellbel preserves 100% of subscriber history with Skio

Wellbel, a hair wellness brand, faced the challenge of losing its entire historical subscriber data during a previous platform migration to Shopify, which hindered its ability to analyze long-term trends and plan for growth. Their demand planning was also mired in slow, manual spreadsheets. When evaluating a new subscription platform, Wellbel needed a solution from Skio that would guarantee zero data loss and provide powerful analytics.

Skio successfully migrated Wellbel's full subscription history with no loss of data. By implementing Skio along with the HAM analytics platform, Wellbel eliminated over 10 spreadsheets and automated its forecasting and planning. The solution provided a 90% faster time to insight, enabling the team to understand performance shifts and make data-driven retention decisions in days instead of weeks.

Wellbel