Case Study: Waterboy 4X’s Add-On Revenue with Skio

Waterboy quadruples add-on revenue with Skio

Waterboy, an Austin-based hydration brand, faced a challenge in maximizing revenue from its existing subscriber base. Their friction-heavy upsell process, which required customers to navigate a complicated checkout flow, was killing conversions and leaving revenue on the table. To solve this, they partnered with Skio and implemented its Quick Actions V3 product.

Skio's solution embedded two-click upsells directly into Waterboy's billing reminder emails, eliminating the need for portal logins or payment re-entry. This seamless integration transformed routine communications into revenue-generating touchpoints. As a result, Waterboy achieved a 4x increase in add-on revenue, a 2.3x boost in recurring subscription revenue, and doubled their overall year-over-year growth.

Waterboy