Case Study: Xiao Chi Jie reduces subscription support tickets with Skio

The XCJ Effective Subscriptions for Hypergrowth

Xiao Chi Jie (XCJ), the DTC Chinese street food brand known for soup dumplings and other authentic products, wanted to grow subscriptions but struggled with Recharge. Their team faced clunky UX, high manual workload, and too many customer support tickets, which made it hard to scale subscriptions efficiently.

Skio provided a white-glove migration from Recharge, including custom support for mapping historical subscription SKUs and real-time shipping fees. With Skio, XCJ reduced subscription-related customer support tickets by 80% and gained a more reliable foundation for future growth, giving the team confidence to scale subscriptions by 2x to 5x.

Xiao Chi Jie

Brian “Blok” Lok

Chief of Staff