Case Study: Taste Salud achieves 400% better cancel saves with Skio

Taste Salud boosts cancel saves 400% with Skio

Taste Salud, an LA-based functional hydration brand, faced the challenge of converting strong creator-driven demand into a sustainable subscription model with better retention. Their goal was to reduce reliance on support and make their subscription experience more flexible without aggressive discounting. They partnered with Skio to rebuild their subscription architecture from the ground up.

Skio implemented a solution focused on redesigning the subscription entry, cancellation, and lifecycle flows. This included adding flexible pause and swap options, benefit-driven education, and smarter payment retry logic. The results were significant, including a 400% improvement in cancellation save rates, an 86% increase in subscription orders year-over-year, and a 55% reduction in support-driven cancellations, leading to over 60% growth in subscription revenue for Taste Salud.

Taste Salud