Case Study: Pure TheraPro Rx quadruples save rate with Skio's cancel flow

Pure TheraPro Rx quadruples save rate by 274% with Skio

Pure TheraPro Rx, a pharmaceutical-grade supplements brand, faced a significant challenge with subscriber churn. Their cancel flow on the subscription platform Skio was ineffective, with a save rate of only 6.6%, meaning most customers who attempted to cancel succeeded. This led to a 67% year-over-year increase in cancellations, threatening their core subscription revenue.

Partnering with ISACC Media, Pure TheraPro Rx completely rebuilt its Skio cancel flow with a reason-led retention structure and an optimized splash screen. This solution diversified the save methods and integrated with Klaviyo for reactivation flows. As a result, Skio's save rate increased by 274% in one quarter, with the splash screen alone saving 37.93% of would-be cancellations. The churn rate dropped by 1.34 points, creating a new pipeline for reactivating subscribers instead of losing them permanently.

Pure TheraPro Rx