Case Study: Omni Pet achieves 66% increase in subscription revenue with Skio Journeys

Omni Pet increases subscription revenue 66% with Skio

Omni Pet, an allergy-friendly dog food company, faced a significant operational challenge due to its complex product catalog. Manual updates to thousands of subscription prices were time-consuming and error-prone, especially with their strategy of offering steep first-order discounts. This process risked customer trust and revenue. They turned to Skio and its Journeys product to automate this heavy lifting.

Skio implemented Journeys to handle post-checkout automation, automatically applying the correct pricing logic to subscriptions based on their contents. This solution eliminated manual work, ensured pricing accuracy, and preserved customer trust. As a result, Omni Pet increased its subscription revenue by 66% and redeployed team hours to growth-focused activities like marketing and product development.

Omni Pet