Case Study: Magic Mind achieves stronger subscription conversion and support efficiency with Skio

Magic Mind Driving Conversion Lifts on Skio

Magic Mind, the world’s first productivity drink, relied on subscription sales as a core part of its business, but its previous platform, Recharge, created major friction. The customer portal had poor UI/UX, caused support bottlenecks, and wasn’t Shopify-compatible, forcing Magic Mind to manage two separate systems as the brand scaled.

Skio replaced Recharge and guided Magic Mind through a three-stage migration in about three weeks, including Shopify setup, checkout updates, and subscriber transfer. With Skio, Magic Mind saw a much better customer portal, fewer support tickets, improved SMS capabilities, and a smoother purchase funnel with fewer bounced sessions, while also praising Skio’s fast onboarding and responsive support.

Magic Mind

William Hicks

President