Case Study: Just Ingredients triples cancel flow save rate with Skio

Just Ingredients triples cancel flow save rate with Skio

Just Ingredients, a wellness brand based in Orem, Utah, faced a significant challenge when their subscription platform, Yotpo, was sunsetted, forcing an unplanned migration. Their previous platform offered basic cancel flows with no personalization, clunky management for multi-SKU subscriptions, and poor visibility into dunning performance. This put thousands of subscribers and millions in monthly recurring revenue at risk. They needed a new partner, Skio, that could provide sophisticated retention tools and strategic guidance to save lost lifetime value.

Skio implemented a comprehensive solution including a redesigned customer portal built for multi-SKU management and a dynamic cancel flow that adapted to subscriber intent. Through a strategic partnership featuring bi-weekly optimization sessions, Skio helped Just Ingredients deploy splash screens to intercept cancellations and quick-action links in emails. The results were a 323% increase in their cancel flow save rate, a 121% jump in add-on revenue, and a 28% growth in recurring subscription revenue within five months, saving thousands of subscribers.

Just Ingredients