Case Study: I and love and you grows subscription revenue 25.6% YoY with Skio and Softlimit

I and love and you grows subscription revenue 25.6% YoY with Skio

"I and love and you", a pet food brand, faced a challenge with its subscription funnel not converting effectively despite migrating to Skio. The problem occurred at the top of the funnel, where the product detail page failed to frame subscription as the default or smarter choice, leading many customers to opt for one-time purchases instead.

Skio, in collaboration with the agency Softlimit, implemented a full-funnel solution. This included a redesigned product page that defaulted to the subscribe option and highlighted savings, alongside intent-based cancel flows and simplified subscription management tools provided by Skio. The results were significant, with the brand achieving a 25.6% year-over-year revenue growth, a 20.7% increase in GMV, and an additional 8,846 orders.

I and love and you