Case Study: Heights doubles subscribers and cuts cancellations with Skio

Heights doubles subscribers and cuts cancellations 152% with Skio

Heights, a UK-based health and wellness brand, was facing significant challenges with customer retention and subscription management on their previous platform. Their subscription-first business, built around premium supplements, required a high level of customer trust that was being undermined by a clunky cancellation experience and high support ticket volume. To address this, they partnered with Skio to migrate their subscription operations.

By implementing Skio's conditional cancellation flow, which offered customers flexible options like pause and delay, Heights transformed its retention strategy. This solution, along with a self-service portal for subscription management, dramatically reduced friction. The results were immediate and substantial: Skio helped Heights achieve a 152% increase in saved cancellations, a 100% growth in their total subscriber base, and a complete elimination of support tickets for routine subscription changes.

Heights