Case Study: Gratsi cuts cancellations and boosts reactivations with Skio

Gratsi cuts cancellations 48% and boosts reactivations 208% with Skio

Gratsi, a boxed wine company, faced a challenge with high subscriber cancellations and low reactivation rates using Skio. Their cancellation flow failed to show customers the exclusive perks and value they would be losing, while a lack of automated win-back campaigns meant lost revenue was not being recovered.

Skio's partner agency, YOCTO, redesigned the cancel flow within Skio to surface the value of subscriptions and offer personalized alternatives. They also implemented automated win-back campaigns using Skio's Quick Actions. This solution drove a 48% reduction in cancellations and a 208% increase in reactivations, recovering six figures in annual revenue for Gratsi.

Gratsi