Case Study: Cornbread Hemp boosts subscriber retention and save rates with Skio

Cornbread Hemp grows active subscribers 88% with Skio

Cornbread Hemp, a fast-growing USDA organic hemp brand, faced significant challenges with their previous subscription platform, Stay.AI. Their retention strategy was clear, but the platform was too rigid to execute it, blocking critical customizations for their cancel flows and payment recovery systems. This limitation prevented them from implementing targeted save offers and hindered their growth, leading them to seek a new vendor, Skio.

By migrating to Skio, Cornbread Hemp gained the tools to finally run their planned retention playbook. Skio enabled tiered discounts, a customizable cancel flow with a pre-cancel Splash Screen intercept, and self-serve Quick Actions in billing emails. The results were substantial: a 150% increase in their cancel save rate, a 25% Quick Action conversion rate, and 88% year-over-year growth in their active subscriber base, demonstrating Skio's direct impact on their retention and expansion.

Cornbread Hemp