Case Study: BUBS Naturals triples subscriber growth with Skio

BUBS Naturals Ditching Recharge for Skio

BUBS Naturals, a health and wellness brand focused on clean, functional supplements, wanted to grow its subscriber base more effectively and shift more first-time buyers into subscription. The company was previously using Recharge to support its subscription program, but needed a better way to improve acquisition and economics.

Skio helped BUBS Naturals optimize its subscription strategy with stronger offers, upsell and cross-sell programs, and strict LTV-to-CAC guardrails. As a result, BUBS tripled new subscriber growth in a year, increased the share of first-time customers choosing subscription from 20% to over 70%, and saw 25% of eligible customers upgrade to larger plans before checkout, turning subscription into its primary growth engine.

BUBS Naturals

TJ Ferrara

Co-Founder