Case Study: Bev cuts support burden and boosts subscription retention with Skio

Bev - Customer Case Study

Bev, the LA-based women-led DTC wine brand, was using Recharge for subscriptions but struggled with a clunky, non-Shopify-native experience. The platform created login issues, required extra internal support for subscription changes, and drove a high volume of support tickets, with over 60% of customer requests tied to subscriptions.

Skio provided a Shopify-native subscription platform with passwordless login, SMS order modifications, and easier self-management for subscribers. After migrating to Skio in just one day, Bev cut subscription-related support inquiries by at least 30% within six months, reduced churn by 10% quarter over quarter, and shrank its support workload from five staffers to one full-time team member.

Bev

Olivia Peabody

Head of Customer Experience