Case Study: Ancestral Supplements wins back 22% more cancelled subscribers with Skio and Paper Run

Ancestral Supplements wins back 22% more cancelled subscribers with Skio

Ancestral Supplements, a grass-fed organ supplement brand, faced a challenge in reactivating cancelled subscribers as their standard digital winback emails and SMS were no longer reaching an audience that had disengaged. To close this gap, they partnered with Skio and integrated with Paper Run, a direct mail automation platform, to create a new physical channel for re-engagement.

The solution involved using Skio's Cancel Flow integration to automatically send subscriber cancellation data to Paper Run, which then triggered personalized postcards. Paper Run implemented a holdout test to prove effectiveness, which showed the direct mail campaign drove a 22.38% higher reactivation rate and generated a 5.4x incremental return on ad spend, making it a highly measurable and successful component of their retention strategy.

Ancestral Supplements