Case Study: Absorption Company quadruples subscription opt-ins with Skio

A Skio Case Study

Absorption Company quadruples subscription opt-in in 6 months with Skio

Absorption Company, a pharmaceutical-grade supplement brand, faced stagnant subscription opt-in rates as their platform limited their ability to implement a "Buy More, Save More" strategy. Their previous system made it difficult to stack discounts and display clear savings, which funneled most customers toward one-time purchases and created friction in the checkout experience. They partnered with the subscription growth agency DTCPG and migrated to Skio to overcome these infrastructure challenges.

Using Skio's flexible platform, DTCPG implemented stackable discounts and modified the buy box to make subscription savings clearly visible at checkout. This solution allowed Absorption Company to successfully execute their incentive strategy. As a result, Skio helped the brand quadruple its subscription opt-in rate within six months and achieve a 5x growth in both subscription revenue and active subscribers.


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