Case Study: The Boston Beer Company achieves scalable leadership development and measurable business impact with Skillsoft Coaching

The Boston Beer Company - Customer Case Study

Boston Beer Company, maker of Samuel Adams and a driving force in the American craft beer movement, needed to scale leadership development across the organization to support long-term growth. Facing a virtual-first workplace and broader workforce transformation, the company sought a way to prepare employees at every level—not just the C-suite—to step into leadership roles while keeping development practical and measurable.

Boston Beer partnered with Skillsoft Coaching to deliver one-on-one, ICF‑accredited coaching integrated with coursework and hands-on experiences, following a 70-20-10 learning model. The turnkey digital solution supports hundreds of employees across three leadership tiers, tracks engagement and performance, and has generated strong feedback—surfacing high-potential, motivated, loyal employees who are eager to grow.

The Boston Beer Company

Bailey Borzecki

Leadership Development Program Manager