Case Study: LI-COR Biosciences generates 4,000+ leads with Skilljar's Lambda U customer training

Biotech Company Drives New Leads with Customer and Prospect Training

Li-Cor Biosciences, a leader in systems for plant research, drug discovery, protein research, and small animal imaging, faced dispersed, inconsistent information about the widely used Western blotting technique and lacked a centralized training library. In partnership with Skilljar, Li-Cor created Lambda U, a centralized on-demand training center to teach Western blotting to students and researchers worldwide.

Using Skilljar’s platform, Lambda U offers free and paid courses and integrates with Marketo for targeted nurture and lead generation; in 2.5 years learners consumed over 2,800 hours of content, Lambda U added 4,000+ people to nurture campaigns, and achieved a 60%+ 30-day course completion rate. Skilljar’s solution helped Li-Cor boost product engagement, build a measurable lead channel, and improve researcher competency.

Li-Cor Biosciences

Lauren Feekin

Biotechnology Marketing Specialist