Case Study: Asana achieves 2.25x growth in monthly active users and a 19-point NPS lift with Skilljar

Asana Sees 2X+ Growth in Users for eLearning Platform with 19 Point Higher NPS vs Non-users

Asana, the work management platform, needed to scale customer education beyond one-to-one support, webinars, and a knowledge base to reduce support volume and free up Customer Success resources. To do this they required a user-friendly LMS to centralize training and measure impact; they chose Skilljar to power Asana Academy.

Using Skilljar, Asana built a one-stop learning portal combining live training and self-paced courses, integrated with Salesforce to tie education to product adoption and revenue signals. The results include 2.25x year-over-year growth in monthly active users, customers who engage with training scoring 19 points higher on NPS versus non-users, 4.5+ average CSAT, 60,000+ self-learning hours in 2021, and increased visibility into expansion and retention opportunities — all enabled by Skilljar.

Asana

Carin D’Oliva

Customer Education Program Manager