Case Study: Readability reduces CAC by 75% with Skille

Readability cuts CAC 75% in under 5 months with Skille

Readability, a mobile app designed to improve reading skills for children, was struggling to control its customer acquisition cost (CAC). The company engaged Skille to manage its Facebook ad campaigns and create engaging TikTok UGC content to address this challenge.

Skille implemented a solution that involved sourcing expert TikTok creators to produce high-quality content, reframing the app's offer, and developing new advertising angles and copy. This strategy proved highly effective, reducing Readability's CAC by 75% from $200 to $45 in under five months. Skille's work also drove a 40% increase in click-through rate and generated 20% in incremental revenue for the client.

Readability