Case Study: Mavrans achieves 200% ROAS growth with Skille

Mavrans boosts ROAS 200% with Skille

Mavrans, a sustainable fashion brand, enlisted Skille to manage their Facebook and Google Ads. The primary challenge identified by Skille was an inefficient campaign structure that was causing a high retargeting frequency and budget waste, limiting the brand's ability to scale its advertising efforts effectively.

Skille implemented a three-part solution: reallocating budget from retargeting to prospecting, executing a complete creative overhaul to increase ad variety, and consolidating the campaign structure to leverage Facebook's automated features. These actions by Skille led to a 200% increase in ROAS, a 30% increase in CTR, and a 300% increase in revenue, all while the brand nearly doubled its total ad spend.

Mavrans