Case Study: LuminAID boosts Facebook ROAS and revenue with Skille

LuminAID grows Facebook revenue 30% with Skille

LuminAID, a manufacturer of solar-powered inflatable lights, partnered with the vendor Skille to scale their Facebook advertising campaigns. Their challenge was to increase their return on ad spend (ROAS) during their peak camping season from May to July.

Skille implemented a strategy that included aggressive budget scaling and extensive creative testing. They increased daily ad spend from an average of $200 to as much as $8,000 during the high season. This approach, along with whitelisting and advertorial tactics, resulted in a ROAS exceeding 2x and a 30% increase in Facebook revenue, with profitable daily ad spend reaching $8,000.

LuminAID