Case Study: ZSL extends London Zoo’s licensing programme with Skew Studio

ZSL expands to products around the UK and lands a major UK retailer with Skew

The Zoological Society of London (ZSL), which runs London Zoo, needed to extend its brand licensing program to products sold in external retail channels to generate more support for its global conservation work. They engaged the vendor Skew to create a set of strategic and creative assets, including a style guide and packaging, that would attract major retailers and appeal to a younger audience.

Skew developed a vibrant and fun style guide for kids' product ranges, featuring bold graphics and hand-drawn characters that weaved in conservation narratives. The resulting assets successfully secured a partnership with a major UK retailer, allowing ZSL to reach new audiences and place products in stores across the country, ultimately helping to further its mission of saving endangered species.

ZSL (Zoological Society of London)