Case Study: The British Museum expands licensing and boosts revenue with Skew

The British Museum brings 8 million artefacts to new audiences with Skew

The British Museum, housing a vast collection of 8 million artefacts, sought to generate revenue and broaden its reach by developing a contemporary licensing program for consumer products. The challenge was to make its ancient collection fresh and accessible for commercial partners and modern audiences. They engaged Skew for strategic insight and style guides to build this new framework.

Skew implemented a solution that began with deep research and internal audits to understand the collection, followed by developing a strategic framework that identified audience segments, themes, and trends. This process informed the creation of detailed style guides and assets for licensees. As a result, The British Museum successfully expanded its licensing into new categories, brought its collection to millions more people globally, and increased revenue, with noted success engaging new audiences like Gen Z in China.

The British Museum