Case Study: IMG Paris creates a premium Rugby World Cup 2023 licensing style guide with Skew

IMG Paris launches Rugby World Cup 2023 style guide with Skew, creating bestsellers

IMG Paris engaged Skew to create a brand licensing style guide for the Rugby World Cup 2023. Their challenge was to develop original assets that would build off the existing brand identity, bringing an elevated and premium feel to merchandise that would have broad, long-lasting appeal for both die-hard and new fans.

Skew delivered a set of carefully crafted, illustrative designs and a badge kit for the participating nations, all thoughtfully constructed with the fan base in mind. The vendor's designs became bestsellers, demonstrating their success in creating products that worked for the brand, retailers, and fans alike.

IMG Paris