Case Study: Blue Zoo achieves a distinctive, Netflix-ready brand identity for Big Tree City with Skew

Blue Zoo launches 9-brand identity suite with Skew

Blue Zoo, an animation studio, collaborated with design agency Skew to create a brand identity for their new children's series, Big Tree City, on Netflix. The challenge was to develop a system that worked within both the show's unique modular and colorful world and the Netflix commercial landscape, all under a tight production schedule. The work needed to have instant digital appeal to stand out in a crowded streaming library.

Skew delivered a comprehensive solution by treating the brand identity as a full extension of the show. They created a suite of nine instantly recognizable logos for the characters, the team, and the show itself through a process of extensive sketching and simplification. The result was a highly effective and versatile identity system that could be used everywhere from billboards to app icons, successfully meeting the client's needs for recognition and recall.

Blue Zoo