Case Study: Abbey Road Studios modernizes its brand identity with Skew

Abbey Road Studios creates a contemporary brand refresh with Skew in 92 years of heritage

Abbey Road Studios, the iconic music recording studio, wanted to celebrate its heritage while telling its contemporary story to inspire younger generations of creatives and drive global awareness. The challenge was to take the studio's intangible assets and make them tangible for retail. They partnered with the branding agency Skew to create a new style guide and branding collections.

Skew immersed themselves in the studio's history and culture, conducting extensive market research to develop several unique creative collections tailored to different customers and product categories. The collections captured the essence of the studio's past, present, and future, successfully weaving together the story of modern music. The client reported that Skew created something special beyond their imagination, finding what they didn't know they were looking for through a collaborative and supportive process.

Abbey Road Studios