Case Study: Aardman achieves a versatile festive film brand identity with Skew

Aardman delivers Robin Robin brand identity in October 2021 with Skew

Aardman, the acclaimed animation studio, approached Skew to develop a commercial brand identity for their Netflix film "Robin Robin." Their challenge was to create a system that balanced the film's unique handcrafted, illustrative style with the need for a versatile identity suitable for marketing purposes, from packaging to billboards, without directly lifting elements from the film's felt-based world.

Skew developed a suite of logos and a full brand identity by isolating and simplifying beautiful details from the film's production design, such as foliage, and incorporating them into hand-lettered typography. The solution provided Aardman with a versatile system that maintained a strong connection to the film's artistic craft while meeting Netflix's commercial needs, resulting in a brand identity that could be used everywhere from app icons to billboards.

Aardman