Case Study: Zodiac boosts sales by 50% with Sketchfab 3D configurator

Zodiac Increased its Sales by 50% with a Sketchfab 3D Configurator

Zodiac, a world leader in inflatable and rigid-hulled inflatable boats, faced the challenge of maintaining its industry position by modernizing beyond the standard models and limited customization options offered by competitors. To directly connect with customers and better adapt to their interests, Zodiac worked with vendor Sketchfab on a 3D product configurator solution.

The Sketchfab solution was an interactive 3D configurator that let customers customize nearly every element of their boat in real time, view the price, and then share or download their design. This new production strategy allowed Zodiac to reduce stock and avoid unsold products. The configurator directly led to a 50% increase in sales of their high-end N-Zo model within two years.

Zodiac

Antoine Heber-Suffrin

Chief Digital Officer