Case Study: Pepper Spray Manufacturer achieves 340% Conversion Rate Increase with Sketchfab's 3D Configurator

POM Increases Conversion Rate by 340% with a 3D Configurator

POM, a pepper spray manufacturer, faced a challenge on its Shopify store where customers were confused by the 72 possible product variations. Scrolling through numerous images made it difficult for shoppers to discern the differences between models and understand the customization options, which was hindering conversions.

Sketchfab provided a solution by developing and implementing a 3D configurator on the Shopify site. This allowed customers to interactively customize a pepper spray by selecting models and colors. As a result, Sketchfab helped POM achieve a 340% increase in conversion rate, a 48% larger order size, and a 189% increase in the value of items added to cart.