Case Study: MADE.COM boosts eCommerce conversion rates with Sketchfab 3D models

Made.com Increased its eCommerce Conversion Rates by 25% with 3D Models

Made.com, a European online furniture retailer, sought to improve its eCommerce experience by allowing customers to inspect products more thoroughly online. Their challenge was to help potential buyers feel more confident purchasing expensive furniture without seeing it in person. To address this, they turned to the vendor Sketchfab and its 3D viewer.

Sketchfab provided the platform to embed photo-realistic 3D models on product pages, enabling customers to rotate and zoom on items. The solution, which included a kiosk app for their London showroom, led to a measurable 25% increase in conversion rates among customers who interacted with a 3D model. The project was a massive success, generating 75,000 unique interactions in a single month.

Made.com

Alex Hamilton

Senior Ecommerce Product Manager