Case Study: Deckers Brands creates interactive eCommerce experiences with Sketchfab

Deckers Brands Creates Interactive eCommerce Experiences With Sketchfab

Deckers Brands, a major footwear conglomerate, faced the challenge of moving beyond 2D renders to present new product designs and create more immersive experiences for its eCommerce customers. The company turned to Sketchfab and its 3D viewer service to organize internal content and to allow online shoppers to interact with products.

The solution involved embedding Sketchfab's 3D models directly onto product pages for brands like Hoka and Deckers Lab. This enabled customers to examine products from any angle and zoom in on details. For Deckers Brands, Sketchfab helped reduce costs associated with physical samples, minimized environmental impact, and significantly enhanced customer engagement by providing an interactive shopping experience.

Deckers Brands

Mitch Harvey

3D innovation Manager