Case Study: Groupe SEB boosts online product understanding with Sketchfab 3D visualization

3D Helps Groupe SEB Sell Complex Products in an eRetail Environment

Groupe SEB, a large French home appliances consortium, faced the challenge of increasing its online market share. The company's complex products were difficult to sell in an e-retail environment as shoppers couldn't physically interact with them, creating a need to improve the online shopper journey. They partnered with the vendor Sketchfab for a 3D visualization solution.

Sketchfab's solution involved preparing and optimizing Groupe SEB's 3D product models for global distribution on eCommerce websites. This allowed online shoppers to interact with products in real-time, inspecting them from every angle and viewing detailed materials. The implementation, supported by Sketchfab from inception to production, resulted in an increased level of product information online, helping to close the imagination gap for shoppers and creating a more interactive and experiential journey, which reduced apprehensions about buying complex products.

Groupe SEB

Pauline Junne

EMEA eCategory Manager