Case Study: Icertis scales design and increases lead generation with SketchDeck

Icertis delivers better marketing with SketchDeck

Icertis, a Seattle-based enterprise software company, needed a way to scale design support for events, nurture programs, sales enablement, digital marketing, and web content while keeping costs predictable. The team had relied on freelance designers, but the work lacked a tiered rate structure, deeper bench strength, and visibility into design revisions.

Icertis started a two-month pilot with SketchDeck and moved to it after two weeks, using the service for production work and concepts including event signage, online ad campaigns, and branded eBooks. SketchDeck improved communication, visibility, and pricing predictability, helping Icertis move faster, scale collateral and content, and increase lead generation while improving brand quality and consistency.

Icertis

Chris Ries

Demand Generation Director