Case Study: Superdrug boosts beauty community engagement with Skeepers

Superdrug boosts conversion 60% with Skeepers

Superdrug, one of the UK's largest beauty retailers, aimed to become the top online destination for beauty shopping and inspiration. To achieve this, they partnered with the vendor Skeepers to implement a Brand Community solution, seeking to generate authentic user content and gain valuable customer insights.

Skeepers designed and launched a gamified community platform integrated directly into Superdrug's online store. This solution enabled customers to discuss products, post looks, and answer shopper questions. The results were significant, including over 6,000 active community members answering thousands of monthly questions. Skeepers helped Superdrug achieve a 60% conversion uplift, a 5.6% increase in average order value, and a 31% rise in time spent on the site, alongside winning industry awards.

Superdrug