Case Study: Ôrəbella boosts UGC, engagement, and social proof with Skeepers

Ôrəbella generates 651 UGC posts and $522K EMV with Skeepers

Ôrəbella, a new cosmetics brand founded by Bella Hadid, faced the challenge of educating consumers on its revolutionary alcohol-free fragrances and building social proof at scale to support its launch. As a sensory product that shoppers couldn't experience before buying, generating authentic peer reviews and cost-effective user-generated content (UGC) was crucial. The brand partnered with Skeepers for its influencer marketing solution to address these needs.

Skeepers implemented a strategic influencer and content program for Ôrəbella, activating creators to produce authentic reviews and TikTok-first UGC that explained the product's unique benefits. This solution generated 651 content pieces, driving over 11.8 million impressions, 117K interactions, and an earned media value of $522K. The high-quality UGC was repurposed across the brand's channels, successfully building the social proof needed to bridge the sensory gap for new customers.

Ôrəbella