Case Study: NARS Cosmetics boosts community engagement with Skeepers Brand Communities

NARS Cosmetics boosts community engagement 27% with Skeepers

NARS Cosmetics, an iconic beauty brand, sought to build a highly engaged community to strengthen brand attachment and stimulate interaction between purchases. The brand needed a way to manage this community effectively, personalize experiences for different customer segments, and generate authentic user-generated content. To address these challenges, NARS partnered with Skeepers and implemented its Brand Communities solution.

Skeepers provided a complete Brand Communities platform that enabled NARS to animate its 32,000 members with gamified missions, challenges, and exclusive events. The solution automated campaigns and personalized interactions, leading to record engagement with 30% active members and a 27% interaction rate. The community members, known as "NARSissists," now generate 5% of revenues and place 33% more orders, demonstrating a significant increase in customer lifetime value. Skeepers also facilitated the creation of impactful user-generated content that boosted conversion rates on the NARS website.

NARS Cosmetics