Case Study: Yves Rocher achieves a 16% conversion increase with Skeepers' User-Generated Video solution

How Yves Rocher is getting its customers to present their favorite products

Yves Rocher, the French cosmetics brand with 30 million customers and 3,500 stores, wanted to add a human touch to its e-commerce by getting real customers to share beauty tips and product testimonials. To do that the Benelux team partnered with Skeepers, using their User Generated Video solution to simplify video creation and gather authentic customer content.

Skeepers' platform identified ideal contributors, guided users through creating and editing videos, and automatically optimized and published clips on product pages and in newsletters and social channels. The Skeepers solution increased trust and engagement—videos drove the highest newsletter clicks and boosted conversion rates on product pages by up to 16%.

Yves Rocher

Estelle Hunt

Estelle Hunt