Case Study: Woodbrass achieves a 23% conversion increase with Skeepers' User Generated Video solution

How Woodbrass customers are sharing their passion for music in short demo videos

Woodbrass, a leading French musical instrument retailer, wanted to scale its use of product demo videos by tapping its community to create authentic customer-led content. To do this it turned to Skeepers and the Skeepers User Generated Video solution to invite customers to produce short demo testimonials and add them to product pages.

Skeepers guided and simplified video creation, identified strong creator profiles, automatically edited and optimized clips for e-commerce, and published them across product pages, YouTube and social channels while tracking engagement and ROI. The program delivered 200 approved videos in one year, 290,000 YouTube views and a 23% lift in conversion rate on product pages featuring user-generated videos.

Woodbrass

Hubert Chauvin

Deputy CEO in charge of Marketing and Digital