Case Study: Petit Bateau achieves a 12% product-page conversion lift and a more humanized online shop with Skeepers

How Petit Bateau humanizes its online shop with user-generated videos

Petit Bateau, the long-established French fashion brand for children and adults, wanted to humanize its online shop by encouraging customers to share video testimonials that showcase family life and the quality of its products. The company partnered with Skeepers, using its User Generated Videos solution to collect and display customer-made videos on product pages.

Skeepers provided tools to identify representative customers, guide them through easy video creation, automatically edit and optimize clips for e-commerce, publish them on product pages and track engagement and ROI. The program produced 162 videos and delivered measurable impact: a +23% completion rate and a +12% uplift in product page conversion rates, demonstrating Skeepers’ ability to boost user experience and automate large-scale video creation.

Petit Bateau

Benjamin Boulic

International eCommerce Director