Case Study: Leroy Merlin achieves 200 DIY how-to videos in 6 months and rapid ROI with Skeepers' User Generated Video solution

How Leroy Merlin teams are making videos to help customers with their DIY projects

Leroy Merlin, a major French home improvement and DIY retailer, needed a way to reach beginner DIYers, digitize its sales force, and drive online and in-store traffic and sales. The company partnered with Skeepers and used its User Generated Video solution to collect and broadcast employee-created how-to videos that showcase practical expertise for novice customers.

Skeepers provided step-by-step tools to simplify video creation, automatically edited and optimized videos for e-commerce, and published them on product pages and marketing channels while tracking engagement and sales impact. Using Skeepers, Leroy Merlin produced 200 videos in six months, reduced content creation costs, and quickly achieved ROI.

Leroy Merlin

Charline Nuttin

Director of Innovation